Video Marketing Definition
Video Marketing is a marketing technique in which audiovisual material is used to promote a brand, service, or product. Although video marketing is not an exclusive online marketing strategy, it has significantly grown thanks to the Internet and social networks.
Advantages of Video Marketing
Engagement: video allows you to convey a message authentically. Content that works on storytelling well, and humour already appeals to users’ emotions, both positive and negative.
Message: a message transmitted through audiovisual content is more precise since various resources are used to convey it: image, music, voiceover, and text.
Memorability: since the message is transmitted using several resources, it reaches the user through several senses simultaneously, sight and hearing, and it has proven that this favours its memorability. Users remember a brand much more if they have seen a video of it.
Consumption: video consumption is effortless and convenient, so users associate it with leisure and are more receptive. It is easier to capture users’ attention with audiovisual content than with text content.
Virality: videos are more likely to share, and, as we have seen, by encouraging engagement, they can become viral content more easily.
Importance of Video in Digital Marketing
80% of companies already incorporate audiovisual resources into their Digital Marketing strategy. This is because videos immediately grab the user’s attention.
They are content consumers who thirst for the internet all day. They are classified into generations, such as Millennials and Generation Z.
Millennials are called people born in the 80s until the year 2000, and Generation Z is all children and adolescents who were practically born and already had a cell phone in their hand. However, the online world affects everyone equally.
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Types of Videos Marketing for Companies
It’s video marketing. Many different formats can work in the video marketing strategy:
Advertising videos: These are the well-known advertisements usually found on television but can also distribute online.
Corporate videos: These are videos that show the company’s values and, sometimes, the facilities and the workers. These contents try to capture the corporate culture in images.
Portfolio videos: These are videos showing examples of the company’s work.
Demonstration videos of products or services show the advantages of a product or service and its main characteristics. They serve as audiovisual reinforcement to express the product’s value proposition and thus encourage sales. Individual videos can create for each product, for each of the parts or characteristics of the product, or an available video of the company catalogues.
Training videos and video tutorials: These are explanatory videos that aim to publicize some functionality of the company’s services or products or offer training on topics related to it so that the company or professional positions itself as an expert in the sector.
Platforms on Which to Work the Video Marketing Strategy
1. Video marketing platforms
There are several social networks and platforms where companies can develop their video marketing strategy. Depending on the objectives and the target audience of the company, it will be interesting to use one or the other:
2. YouTube
According to IAB, it is the central video consumption platform on the Internet, the value social network, and the second most use after Facebook (by 66% of Internet users). The growth of YouTube is unstoppable. In addition to developing our channel with exciting content, we can manage advertisements for our business to appear with a short spot in the videos of others through YouTube Ads.
3. Facebook
This is the social network par excellence. It is true that it has received criticism in recent times and has had to solve several problems. But it is constantly reinventing itself and adapting to new consumer needs, so it continues to be the platform with the most users in the world. There are already 2,701 million active users per month, according to Statista with data from October 2020. People are five times more likely to watch videos on Facebook from their mobiles.
4. Instagram
The queen network of photography also dares with video. It will have more than 1,158 million active users per month in 2020, and its audience is mainly romantic and centennial.
It launched its video eye in June 2013, and one of its main features is its brevity: videos were initially limited to 15 seconds but can now extend. You can use the videos in your outline feed, Stories, and Instagram TV.
5. Snapchat
The ghost network already has millions of lively users per month in 2020 and has a particularly young audience. Every day 3,000 million snaps are created on the stage (videos & images), and 10,000 million video views are made per day, according to data from Omnicore Agency. The videos on this network last seconds, so keep it short if you really want to conquer your audience!
6. Twitter
This network brings exciting news in the video advertising sector. It has 386 zillion active users per month as of 2020, consolidating, and a high focus on current news.
In addition, you can view live video from Moments, the Explore tab, trends, Tweets from an account that is live streaming, and Fleets. You can also watch live programming from Twitter and Periscope’s global broadcasts on Amazon Fire TV and Apple TV.
What is Video Marketing, and why are you Interested?
As its name suggests, video marketing is an online marketing tool based on the use of audiovisual images, mainly through the Internet, to achieve different marketing strategy objectives.
In short, and in a simple way, it is about adding videos to your content marketing. Another concept to consider is that of social video: a type of video specially design to broadcast through social networks.
Video Marketing to Capture Visits
Advertisers can get many views with a single video by incorporating it into all marketing channels, from email to appearing on landing pages. Many educations show that video can increase the ranking on a Google website, increase conversions, click-through rate, and more.
Where to do Video Marketing?
More and more platforms on the internet allow us to join videos to carry out our video marketing strategy. However, among the unresolve are:
Youtube: the acknowledged king of video on the internet, this collaborative network devotes exclusively to viewing videos. It has become the second most use social network globally and an excellent publicity tool for brands.
Facebook/Twitter: These two general social networks allow us to present videos in our publications. It either record by ourselves or shared finished another social network such as Youtube.
The radical photography network invites you to a video profile for a shorter period. If either within our feed or through the “stories,” lively floors of less than 30 seconds.
Vine: This social network characterises since its videos cannot exceed 6 seconds in length So the strategy to employ must be much more direct and impactful.
Periscope: Tool orient to the book of videos in streaming.
Conclusion
Video advertising is the video to endorse or promote a brand, product, or service. This type of video usually includes recommendations and videos of live events. In clarifications of how to do something or instructions, corporate training, viral, etc. Recorded webinars can also comprise this technique. Video marketing has developed as one of the most effective online marketing tools, primarily driven by growing consumption. In this type of format on the Internet in recent years. Where currently more than 100 million users consume videos every day representing. If more than three-quarters of all the content consumers on the network.
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